Thu, Jul 1, 2010
SHRM 10 Interview: Libby Sartain, HR Expert and former Southwest Airlines and Yahoo! CHRO
Posted by SmartBrief Monster SHRM Interviews
Monster.com and SmartBrief present the #SHRM 2010 interview series from San Diego.
HR expert and former Southwest Airlines and Yahoo! CHRO Libby Sartain applies her substantial recruiting experience to answer the questions we know are on people’s minds when it comes to building an employment brand that attracts the best talent:
- What does employment branding really mean?
- How do you create an employer brand like Southwest?
- Should you customize the application process by talent specialty?
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3 Responses to “SHRM 10 Interview: Libby Sartain, HR Expert and former Southwest Airlines and Yahoo! CHRO”
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- - 02. Jul, 2010
[...] informative and well-done video interview series with HR thought leaders, authors and bloggers like Libby Sartain, Gerry Crispin, Dave Ulrich and Nicole Williams. Extremely well done and a great resource [...]
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0 - - 06. Jul, 2010
[...] This post was mentioned on Twitter by MonsterWW and Christophe Wilhelm. Christophe Wilhelm said: HR needs to put on its marketing hat http://tinyurl.com/23os6ys [...]
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July 6, 2010 at 2:31 PM
As someone who reported to and supported both senior-level HR and Marketing execs for years in past staff roles, I can say with first-hand experience that so many HR teams could benefit from a stronger marketing focus at every “customer” touch-point.
From initial recruiting campaigns to orientation, training and other communication relationship junctures, too often, HR thinks and communicates from a pragmatic/left-brain mindset. While that’s extremely important, successful marketers know there’s a whole lotta right-brain emotion that needs to be baked into the recipe as well.
Regardless of whether you’re selling a brand, a product, a service – or yourself as an employer…the ability to articulate a skillful logical AND emotional appeal – fine-tuned to resonate with each niche audience – seals the deal far more readily than one-size fits all or left-brain only communication.
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