Fri, Jan 21, 2011
How people find jobs and how jobs find people is certainly changing. As with most everything online, social media has become the great disruptor. It used to be that a recruiter could just post their ad in the newspaper and people would apply.
Then along came the job boards like Monster and others who moved the game online. And just when it seemed that maybe we started getting our arms around how the job boards worked, social media crashed the party. And we are still sorting out what has changed and what hasn’t.
Evidence of this chaos is all over the blogosphere this week. Laurie Ruettimann, our resident cynic, has opened up a discussion on her blog around the question of whether job boards work for either job seekers or recruiters. In addition, Eve Tahmincioglu, the Career Diva, also wrote a blog post this week for job seekers that advises them to stop the use of job boards and invest more time in LinkedIn. Eve points to a Wall Street Journal article that details how some recruiters are scaling back their use of job boards as a part of their recruiting strategies.
It is all interesting discussion. The use of job boards is certainly changing. I have not doubt that many companies have scaled back their use of job boards, but I’m not sure that might be more related to few jobs to recruit for and tighter budgets than it is about effectiveness. So, I’m not sure that it’s quite time to pull the plug on job boards in your search process whether you are looking for a new hire or for a job.
Job boards work, but they aren’t a silver bullet. There is no one silver bullet. Recruiting on job boards is no different than recruiting anywhere else. Without a well-executed strategy for how and why you are using that job board, you will likely fail. The same is true for LinkedIn or picking up the phone can making cold calls.
If you are a job seeker, I think it’s dangerous to put your eggs in any one basket. To suggest, as Eve does in her post, that you should stop job boards and start doing LinkedIn isn’t the whole story. You must do both. And even more importantly, you need to spend time networking and reaching out to your friends and acquaintances to ask for referrals and leads.
Just as a recruiter must have a recruiting strategy that uses many different mediums to attract job seekers, so too does the job seeker need to use many mediums to find a next great job. But, understand that the job search process is going to be filled with frustrations.
You may have to apply for a lot of jobs and reach out to a lot of people in order to find the right job. Not everyone is going to get back to you and it’s likely that some recruiters will mistreat you along the way. Don’t let poor behavior stop you from finding a great job. Hang in there because it only takes one good response and one good interview to result in your next great job.