Fri, Feb 4, 2011
For the many HR organizations still at a crossroads when it comes to social media policies, this week’s headlines probably didn’t help to clear up the confusion. As any parent can tell you, blocking social media outlets tends to fuel contempt and confrontation.
But then again, with Wikileaks founder Julian Assange’s 60 Minutes appearance serving as a prelude to his controversial Nobel Peace nomination, going to the other extreme triggers the exact same sort of reaction.
These stories remind us one of the biggest lessons we’re learning about social media is that we’re still learning. Doing business in real time has a cost, as designer Kenneth Cole quickly learned with the instant customer backlash at this ill conceived (if not immoral) tweet: “@KennethCole: Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://www.bit.ly/KCairo -KC.”
A good reminder that in social media, it’s the message, not the medium, that really counts, right? To his credit, Cole tweeted a clarification (if not an apology) within an hour, tweeting: “@kennethcole: Re Egypt tweet: we weren’t intending to make light of a serious situation. We understand the sensitivity of this historic moment –KC.”
Nice message, but in this case, it came too late for the medium. Confused yet? You’re not alone. Others are still trying to figure it all out, (if you’re in the same boat, click here for social media policy best practices from the Monster Employer Resource Center.
What we do have figured out, though, are the 5 posts from the world of work we consider “must reads” for HR and recruiting professionals. We don’t think they’ll leave you in an uproar, but when it comes to talent management, some of the ideas are downright, well, revolutionary.
It’s no longer enough to graduate from college to make it to the corner office, writes Fistful of Talent’s R.J. Morris; where you go matters just as much. But when it comes to recruiting, does a top-tier education equate to top talent?
It’s a simple concept, writes Employee Engagement Group CEO Bob Kelleher, that many businesses continue to struggle with: “To state the case plainly: engagement leads to profit and profit, wisely publicized and distributed, leads to engagement.”
For any recruiter who’s struggled with a difficult hiring manager (which is to say, all of us), this Fordyce Letter post by Terry Petra suggests it might not be the candidates they’re pushing back on, but rather, the hiring process itself.
The recently released 2011 Fortune 100 Best Companies to Work For list is “easy money” for HR pros, writes Mike Vandervort on TalentCulture. Read this for some ideas on how to become an employer of choice from the businesses doing it best.
If you’d like to enjoy the best of this week’s job search and career advice articles, check out the Monster 5 for Friday, Careers Edition.
Which of these was your favorite? What did we miss? Let us know by leaving a comment below (you know the drill).