Tue, Mar 15, 2011
The participation and support shown by the members of the Human Capital community ensured this event truly lived up to its billing as a ‘summit,’ in the most literal sense, defined by Webster’s as “the topmost level obtainable.”
It was 2011 Aberdeen HCM Summit attendees themselves who truly helped make this an amazing event, creating a thoughtful, engaging dialogue with the speakers. These phenomenal discussions allowed our HR colleagues to walk away with real, actionable insight. And of course, our thanks go to all of the event’s sponsors, whose support allowed Aberdeen to share this experience with our executive community free of charge.
Throughout the event, the themes validated Aberdeen’s research over the past year. Here are some of the major trends we’re seeing:
1. Employee Engagement Produces Measurable Business Results:
According to Dr. Tina Decker, Best Buy can predict changes in revenue based on changes in engagement data. The key to an effective engagement strategy rests in obtaining the buy-in from the most senior level of the organization; executing this strategy effectively, however, starts with the managers on the front line.
You can roll out a red carpet for your new employees and get them excited about your culture, but if their manager is not bought in, you would have wasted all your efforts when getting them on board.
2. Knowing What Drives Your Employees Drives Your Organization’s Success:
At United Airlines, after a rough climate that led to significant layoffs, it was essential to sustain engagement among those who were left on board to navigate the company through a difficult landscape.
Leveraging succession planning and providing specific career plans not only increased engagement, but also allowed United to identify successors for the 40 most critical roles at the company.
3. Use The Data
Lastly, some things for my HR colleagues to keep in mind as we trek through 2011:
Thanks to everyone involved for making our Third Annual Human Capital Management Summit a success, and I hope you enjoyed New York City as did I. If you couldn’t join us, check out the recap video on the summit website.
Hope to see you next year!