Fri, Apr 29, 2011
Those who refer to themselves as “influencers” and pay attention to things like Klout can indeed be influential, but their agenda is designed to influence a buying decision, formal or informal.
People with real influence (or, ‘clout’ with a ‘c’), as traditionally defined, don’t need to consider themselves as such, because influence is simply the byproduct, instead of the objective, of being a true expert (or thought leader, if you like) in their field.
“From what I can tell HRevolution is where a bunch of the coolest of the cool kids from HR come together every year…so my objective is not to network or hobnob or make killer sales pitches…my objective is to be (for one day only) the coolest of the cool kids.”
This was tongue-in-cheek, of course, but it belies the fundamental point of what does make this event special: the cool kids didn’t get there by declaring themselves so. They got there by knowing their stuff and continually demonstrating insights and innovation both online and in real life.
That’s influence. For those of us who are still trying to figure it all out, that’s also inspiration.
This week’s Monster 5 features posts from the HR and recruiting professionals currently converging in Atlanta who also happen to be pretty good bloggers. And whether or not they’re considered, by our industry or by themselves, to be “influencers,” the fact is that all of these posts influenced the way we look at the world of work and, well, the entire concept of influence.
We’d also like to point out that the “influencers” attending HREvolution this weekend are obviously by no means the only influencers driving the dialogue around the issues that matter in the world of work. But one only has to look at their social media footprint, their commitment to broadcasting HR issues and challenges and their passion for driving the conversation to realize that their insights, and fresh thinking, is what constitutes ‘thought leadership.’ And that’s really what HREvolution is all about.
While the issues affecting (and afflicting) the talent and human capital management industries can’t be solved over a one-day “unconference,” it’s important to take the conversation public.
That’s why this week’s Monster 5 represent a microcosm of the influencers – and ideas – who are making the new world of work, well, work.
Josh LeTourneau, presenting on social network analysis at HREvolution, demonstrates the old recruiting truism: it’s not about the number of connections, but the quality of the connections. Determining quality, like influence, can be difficult, but as this Fistful of Talent post suggests, social media can be leveraged as a litmus test.
4. Memo to HR
China Gorman, whose session topic at HREvolution is “How Do I Get There From Here?” suggests HR function needs to undergo a similar development process: “It’s past time to get comfortable with research and analytics — and making them actionable.”
Paul Hebert’s HREvolution session is titled: ‘Designing for Influence,’ but as this post shows, influence is more than a Klout score, but a psychological and scientific construct with infinitely more complex manifestations, and repercussions, than number of followers or friends.
External recognition like Best Places to Work lists are good sales and marketing, argues Suzanne Rumsey, presenting at HREvolution on strategy and different “thinking” hats.
“Being selected,” Rumsey writes, “is often less a result of objective assessment of an organization’s talent management excellence and more a result of someone knowing someone at the publication.”
This article, however, stands on its own merits; we’ve never met her. Yet.
“The relevance is Big Picture HR,” writes Matthew Stollak, exploring the correlation between pop culture and company culture. It’s also the topic of the HREvolution session Stollak is leading with Laurie Ruettimann, and one that, if you’ve read this blog before, is pretty much our sweet spot. #winning
If you’d like to enjoy the best of this week’s job search and career advice articles, check out the Monster 5 for Friday, Careers Edition.
HREvolution is an event for human resources professionals, recruiters, and business leaders to come together and talk about the problems facing businesses today.
Monster supports HREvolution’s mission of turning thought leadership into action and continuing the conversation about the trends and ideas shaping the evolving world of work on MonsterThinking.com.
For more HREvolution, check out: http://thehrevolution.org.