SHRM 11 Spotlight: How To Create a Killer Career Site

Next week, I have the pleasure of speaking at the SHRM 2011 Annual Conference & Exhibition on the topic of Creating Great Career Sites.  It’s a subject I’ve been speaking on for a number of years and the conversation has evolved dramatically over that time.

The ‘Why does my company need a career site?’ question is thankfully all but gone but there still remains much confusion and angst around building a great careers website.

Most organizations now recognize that their career site is a powerful recruiting tool and yet many sites are not designed with the Candidate experience in mind and therefore fail to engage and capture the right talent.  It’s an issue that many organizations struggle with for a number of reasons.  From my experience, here are some of the top 4 barriers.

Top 4 Obstacles to Building A Killer Career Site

1) Speed of Change

2) Investment and Capital Limitations

3) Know How

4) Website Bureaucracy and Internal Company Politics.

My challenge for this 75 minute discussion will be to illustrate how leading edge organizations are overcoming these obstacles and developing great career sites.  Sites that are intuitive, experiential and most importantly a site that helps filter the right Candidates in and the wrong Candidates out.

Specifically, we’ll discuss how to effectively integrate Social Media into your website experience, how to provide Candidates a realistic job preview and ultimately how to make sure your site is communicating properly with search engines and aggregators.

As always, I’ll do this by sharing real life examples of sites that meet these criteria and by looking at these sites through the lens of the Candidate first and foremost.  It is a great conversation and I often learn more than the audience through these discussions.

So if you are attending SHRM in Vegas, please join in the conversation on Monday afternoon at 2:00 p.m.

If not, look for the conversation on Twitter (#SHRM11)and feel free to jump in and share your thoughts or leave a comment below!

For more talent strategies and tips from NAS Recruitment Communications, check out their blog, NAS Talent Talk or follow on Twitter (@NasInsights)

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About the Author

Matt Adam serves as Executive Vice President & Chief Talent Strategist for NAS Recruitment Communications, an agency of the McCann Worldgroup and a leading provider of innovative human resource communications solutions.Having spent the last 17 years as a recruitment strategy consultant for a diverse client roster, Matt has worked with a wide-variety of Clients to develop effective online strategies that define and shape an organization’s recruiting efforts in the Interactive marketplace of today. A featured industry keynote speaker on Employment Branding, Social Media and Career Site Best Practices, Matt offers ideas, insight and methodology to help organizations gain a competitive advantage in an effort to attract/retain the very best talent.