Sun, Oct 2, 2011
In the days leading up to this year’s 2011 HR Technology Conference, the inevitable buzz has built to a crescendo, promising a record number of exhibitors, attendees and new product announcements (over 200, according to the conference organizers, including some of the biggest brands in the business).
But with the launch of a score of new technologies dedicated to the mission of simplifying the HR function, it begs the question: what about social media?
While it’s certain to be a ubiquitous topic, and selling point, for most exhibitors – yes, it automatically integrates with Facebook and Twitter! – the fact of the matter is, as the above tweet points out, perhaps the planet’s preeminent gathering of HR technologists seems somewhat scattered when it comes to social media content and engagement.
Of course, even the tweet that got Monster thinking (get it?) about Twitter and HR Tech, in linking to a post providing fairly detailed activity reporting and analysis, failed to get the event’s hash tag correct (it’s #hrtechconf), underscoring that when it comes to social media monitoring, like in HR, it’s the human element which matters most.
That’s why we’ve hand-picked this list of top 11 Twitter accounts to follow at this year’s #HRTechConf, #HREvolution – and after it wraps. One of the hardest and most intimidating parts about following any conference via social media is sorting through the noise and finding the influencers whose voices rise above the “come to our booth” and “win an iPad” calls to action and reflect the kind of insights, ideas and innovation which form the foundation of the HR Technology conference.
Because here at Monster, our goal is to help recruiters, HR practitioners and employers find top talent faster, here are the top 11 influencers we recommend following at the 2011 #HRTechConf (click here to automatically follow the list). This list is by no means exhaustive, but these are among our favorite pundits whose voices not only participate in the HR Technology conversation, but help define its future.
Of course, if you want to see the future of HR Technology, you can always come visit us at Booth 907 at the Mandalay Bay Convention Center. Hey, at least we didn’t try to incentivize you with an iPad (because those are so 2010); besides, our stuffed Trumps are way cooler.
@infullbloomus: One of the industry’s leading strategy consultants, analyst Naomi Bloom has been paying attention to the HR technology scene as it’s evolved – and underscores her reputation and insightful punditry with every tweet.
@jasonaverbook: As the CEO and co-founder of consulting firm Knowledge Infusion, Jason Averbook’s voice helps steer the human capital conversation – and his tweets provide a real time look at what’s next for our industry, 140 characters at a time.
@elaineorler: Elaine Orler has been helping large organizations implement and maximize recruitment software for nearly two decades. As the CEO of Talent Function, Orler knows the technology from the front lines; as one of the co-founders of this year’s Candidate Experience Awards, she also understands the real reason the technology’s important.
@starrconspiracy: Many talent organizations are looking for ways to take their employer brand viral; the Starr Conspiracy shows how it’s done…and adds an element of mystery to a medium that’s all about transparency (in a good way).
@meghanmbiro: The CEO of TalentCulture, Meghan M. Biro understands the importance of culture – and community. Her tweets provide heaping helpings of both her own work consulting with leading talent organizations and some of the best thought leadership content from across the industry.
@ jimholincheck: A managing VP at Gartner Research, Holincheck manages the team that covers the HR Technology space, providing the recommendations organizations count on when making purchasing decisions. When it comes to Twitter, Holincheck’s coverage influences the most important business consideration of all: the bottom line.
@smashfly: Many start up and emerging talent technology vendors only fire up Twitter to help promote their latest and greatest, but Smashfly’s tweets (voiced by Chris Brablc) consistently build more than a book of business – their content curation and sharing of best practices also build community.
@thecandes: This year’s HR Technology Conference will feature the first annual Candidate Experience Awards, recognizing the organizations who are making a difference in changing the way our industry thinks of candidates, and hopefully, the way candidates think about our industry. The “Candies” promise some sweet tweets about one of the most important issues facing talent today.
@billkutik: Bill Kutik is the “Father” of the HR Technology Conference, and as brains behind the operation, his tweets are required reading for attendees, vendors and anyone interested in the evolution of the technologies powering the new world of work today – and tomorrow.
@johnsumser: The organizer of the HR Demo show knows a thing or two about the trends and topics on technology’s cutting edge; as the editor of HRExaminer, Sumser also knows a thing or two about influence, a great example of the kind of thinking that makes thought leadership.
@monsterww: Every vendor and sponsor at the HR Technology Conference has an agenda, and Monster is no exception. Bringing the best of the conference and exhibition online is what Monster’s official Twitter account is all about. Sure, we may self promote a little bit, but stop by Booth 907 and see more about what the buzz is all about.