Tue, Dec 13, 2011
What was it like to be an impressionist painter in 1875? Chaotic? Exuberant? Like the world was about to explode with possibilities? Like the world was going to hell and a hand basket? Probably depends on who you were and how you played the art game.
If you were a fan of neoclassical and/or realism… you probably thought impressionist artists were idiots, charlatans, and/or blessed with no skills.
If you loved the idea of tearing down realism ever so softly by “kind of” rendering it or rendering your impression of it… then you probably couldn’t sleep. Short answer – it depends.
Fast forward 136(ish) years. We can’t imagine a world without impressionism. After all, it’s the gateway drug to a much larger love affair with modern art. But back then, impressionist painters were panned at their first art show. Hated. Reviled. Left out of the discussion.
Boy, how time has been unfriendly to those haters. And, probably too kind to those “cutting edge” impressionist painters.
In my twisted mind, social media marketing for corporations is a lot like impressionism. Some people hate it. Some people love it. Most have no ‘effin idea what they are doing.
Lots of noise, tons of chatter, buzz and hype. My head hurts from all the banter and pseudo best practices levied about.
Social media consultants are the worst. As if they really know what they are doing, what is really successful and/or why. Here’s the thing, if someone tells you they are a guru in social media marketing… please do me a personal favor and never talk with them again.
Truth is… they lie.
I suggest you buy some paint and canvases… go outside or create your own still life inside and discover social for yourself. That said, here are some understandings that have helped me…
Time will tell, history will tell us all what we got right and/or wrong about social in general and more specifically you got right/wrong. Will you be Manet, Monet or Jean Michel Hack? Will history be kind to you or pan you as a fraud or hater? Not sure.
For me, social is a personal journey… I intend to have fun along the way. I also intend to paint many, many canvases. I suggest you all do the same.
About the Author: William Tincup, SPHR is the CEO of HR consultancy Tincup & Company. He is an experienced entrepreneur and senior executive who helps HR teams do great work. He describes himself as a specialist in “user adoption marketing, employee communications, internal branding, HR software marketing, branding strategy, message strategy, and social media strategy.” He’s also one of the country’s leading thinkers on social media application for Human Resources.