Wed, Mar 7, 2012
The term “Emerging Workforce” has become one of the hottest buzz phrases and topics of discussion among employers and college recruiters alike. Who is the Emerging Workforce and why is this demographic so critical to our future workforce overall? How should employers engage with this highly sought after demographic? What are the expectations of the Emerging Workforce regarding their future employment? How critical is social media to the Emerging Workforce and how are they incorporating social into their professional lives? On Thursday, February 23rd, Monster hosted an invite-only summit to share best practices with employers and college recruiters on how to reach the next generation of job candidates through social media and networking platforms, such as Facebook.
“Educating and Engaging the Emerging Workforce,” was a day-long thought leadership conference designed to help prepare and inform today’s higher education career services about the generation that a Portfolio survey concluded will comprise 50% of the workforce by 2014.
The first half of the day focused on the role social media and social networking play in personal branding, community development and higher education including presentations from:
• Dan Schawbel, international best-selling author, public speaker, and founder of Millennial Branding, LLC, delivered the opening keynote address: “Creating a Brand That Attracts Generation Y.” Among the highlights was a call for educational institutions to tap into students’ social media presence, providing best practice examples for engaging with potential recruits via social.
• Ryan Paugh, director of staff at the Young Entrepreneur Council, discussed community building and engagement, including advice to schools on how to become active participants in young entrepreneur groups
• Suffolk University Professor Kristin Mattera, discussed building a social media curriculum and guiding students in content creation
• Marilyn Santiesteban, Assistant Director of Career Services at Bentley University spoke on social networking in recruiting and career service, including advice on using multiple media channels to reach out to students
The afternoon session focused on how social media is shaping workplaces, and how organizations are flourishing in the social space:
• HubSpot’s Kipp Bodnar and Neil DeLuca of Yahoo! kicked off the afternoon session discussing how their respective organizations have flourished at engaging customers via social and how organizations can take advantage of using social engagement for dynamic avenues of communication.
• Alex Arata, VP for North America at MOFILM, provided a look at a prototypical social business that nurtures a community of videographers and connects creative content with management through gamification techniques, featuring examples of video contest winners.
• Social Media Club Boston founder and principal at Fresh Ground Communications Todd Van Hoosear shared social media best practices from the academic and professional environments, including an illuminating video featuring the points of view of his own students at Boston University;
• Monster’s Director of Marketing Tom Chevalier closed the conference with his keynote, “Dear Millennial: What’s the Story of Your Life?” providing a look at user experience patterns among Generation Y, and how Monster’s BeKnown strives to harness these activities into a flourishing professional network on Facebook.
Stay tuned to the BeKnown blog, @BeKnown Twitter feed, and the Monster Facebook page for additional content from “Educating and Engaging the Emerging Workforce.” This post on Monster’s first social media summit will also give you insight into the energetic vibe during the event.