Maren Hogan is a marketer and community builder in the HR and Recruiting space. Most recently the Head of Marketing, US for BraveNewTalent, she’s recently resumed her consultancy at Red Branch Media, handling marketing strategy and content developments for HR and Recruiting vendors. A seasoned advocate in the areas of social media, recruitment and HR marketing, she previously held the position of Chief Marketing Officer for RecruitingBlogs.com and was among the first contributors to Fistful of Talent. Hogan has built three successful communities and built brand strategies for over 70 companies in various sectors (both B2C and B2B). You can connect with Maren on LinkedIn, Facebook and Twitter, as well as read her latest posts on Marenated and RedBranchMedia.com.
Thursday, December 1, 2011
If you’re paying attention to the social recruiting conversation, you’re probably already familiar with the concept of talent communities, which have emerged as one of the industry’s hottest topics in 2011. We so often get wrapped up in debating the definition that we often forget to explore the tangible benefits and actionable solutions talent communities represent for HR and recruiting professionals. Creating a talent community can not only help acquire top talent, streamline hiring processes and cut recruiting costs externally, but also functions as a great employee engagement and communications tool.Continue reading...