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Personal Branding Blog

In Case You Missed It

Monday, April 16, 2012

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SmartBrief on Workforce is a daily e-newsletter for HR professionals, curating essential articles on finding the best talent, motivating top performers and increasing team productivity. Here are the top five HR news stories as selected by SmartBrief on Workforce readers last week. Why asking applicants for Facebook passwords makes sense (TLNT.com) How on-boarding can hurt retention, [...]

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How to Persevere and Prepare for Your Next Interview

Friday, February 10, 2012

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One of the most common questions in the job search and interviewing world is “Why didn’t I get the job!?” To many, rejection causes their job search to stall. Some, however, view this as an opportunity to improve their interview technique and will enthusiastically say “NEXT!” Interviewing is a wonderful exercise in self-assessment, and what [...]

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7 Keys To Creating Killer Content

Tuesday, January 24, 2012

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7 Keys To Creating Killer Content

Authors blogging to build interest in their upcoming books and small business owners using their blog to attract qualified prospects both need an effective blogging strategy to guide their way to personal branding success. An effective blogging strategy differs from tactics, such as keyword optimization or headline engagement formulas, in that strategy takes a “big picture” view of everything associated with your blog.

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Top 5 Ways to Kill Your Personal Brand

Tuesday, January 10, 2012

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Top 5 Ways to Kill Your Personal Brand

I have come across certain people who have tweeted nothing but their offerings and wares. Recruiters, you’re as guilty as anyone – I get that you’re posting a job, but why not at least attempt to converse with someone who may be a candidate rather than turn everything you post into a classifieds section? I don’t get it. Why are you on social media if you clearly don’t want to be social? Because that, my friend, is not social media. That’s advertising. And it’s frowned upon.

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Getting It Right As A New Leader: What To Do When You Get Promoted

Wednesday, November 30, 2011

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Getting It Right As A New Leader: What To Do When You Get Promoted

Think about a time when you’ve started in a new role. Does this sound familiar? You have good people, and good values, but something isn’t working. How do you preserve what works and still drives the company forward? One of the biggest challenges can be building a brand—and intertwining your personal brand with your company’s brand.

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Q4 Job Search Success: How To Land A Job Before the End of the Year

Monday, November 14, 2011

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Q4 Job Search Success: How To Land A Job Before the End of the Year

Fall brings crisp leaves, apple cider, kids in costumes, families around holiday tables and a drop in job search. For some reason all these things are great except that last one. Why is it that job seekers, both employed and unemployed, relax their search efforts during the 4th Quarter?

Regardless of the reason why, here are some tips on what to do to remain successful during what job seekers think of as a “useless” and “dead” search quarter (hint: plenty of people get hired during Q4).

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Social Proof: How To Back Up Your Personal Brand

Wednesday, November 2, 2011

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Social Proof: How To Back Up Your Personal Brand

Look at your online presence and personal brand– what do people see when they Google your name? Human nature dictates they will make initial assumptions about you and your skills based on the social proof provided to them via their most convenient reference tool – that first search result page. Technology can and will be used both to your advantage and disadvantage, so it’s important to stay abreast of what people find when they search for you.

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How To Build A Personal Brand While Working Full Time

Tuesday, October 11, 2011

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How To Build A Personal Brand While Working Full Time

It’s hard to explain to people that building and maintaining your personal brand isn’t just a skill that needs to be mastered by entrepreneurs. Even if you never plan on leaving your current job, increasing your profile often leads to promotions and bigger money. More likely, though, you plan on leaving your job at some point, if you haven’t already, and you’ll make for a much easier transition if you do a few simple things to build your brand before leaving.

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The 4 Step Process for Closing the Job Search Sale

Monday, September 26, 2011

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The 4 Step Process for Closing the Job Search Sale

Many times the question is asked, “How do I explain being out of work for a year or longer?” This is where a few sales techniques may successfully be applied. The first step is to approach the problem from a positive standpoint and leave your fear behind. Whenever you meet with clients or hiring managers, speaking with confidence is a requirement.

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