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7 Keys To Creating Killer Content

24. January 2012

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7 Keys To Creating Killer Content

Authors blogging to build interest in their upcoming books and small business owners using their blog to attract qualified prospects both need an effective blogging strategy to guide their way to personal branding success. An effective blogging strategy differs from tactics, such as keyword optimization or headline engagement formulas, in that strategy takes a “big picture” view of everything associated with your blog.

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Conversations That Inspire: Creating & Developing Star Performers

9. January 2012

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Conversations That Inspire: Creating & Developing Star Performers

Would you like to engage, grow, and inspire your team members? Doing so requires proactive communication regularly, not just during annual review discussions. Developing star performers requires creating meaningful conversations well before the performance review. A conversation can be powerful and inspiring or flat and dull or somewhere in between. Are your conversations creating engagement, momentum, and inspiring others? Your ability to guide people to see around corners and to read what motivates them will make you a more effective manager, leader, and developer of star performers.

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2012 Digital Trends: Strategies for Reaching and Influencing “Connected Consumers”

20. December 2011

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2012 Digital Trends: Strategies for Reaching and Influencing “Connected Consumers”

In 2011, the digital landscape underwent a significant shift that will have profound effects on business in 2012. The challenge is that hardly any business leaders noticed. That’s not their fault however. Although the impact of technology on business and consumer behavior was widely reported, in-depth reports on what to do next or how this will affect their business specifically were scant at best. What the social media gurus aren’t telling you is that the landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.

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The Abstract Art of Social Media Marketing

13. December 2011

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The Abstract Art of Social Media Marketing

Social media consultants are the worst. As if they really know what they are doing, what is really successful and/or why. Here’s the thing, if someone tells you they are a guru in social media marketing… please do me a personal favor and never talk with them again. Truth is… they lie.

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5 Ways to Delight Your Customers

7. December 2011

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5 Ways to Delight Your Customers

today’s highly competitive, low-growth economy isn’t promising. When was the last time you went above and beyond and completely “delighted” a customer with your actions? If you’re having a hard time remembering you’re long over due. In fact, if you can’t think of multiple, recent examples it’s time to re-prioritize.

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5 Keys for Building Successful Internal Talent Communities

1. December 2011

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5 Keys for Building Successful Internal Talent Communities

If you’re paying attention to the social recruiting conversation, you’re probably already familiar with the concept of talent communities, which have emerged as one of the industry’s hottest topics in 2011. We so often get wrapped up in debating the definition that we often forget to explore the tangible benefits and actionable solutions talent communities represent for HR and recruiting professionals. Creating a talent community can not only help acquire top talent, streamline hiring processes and cut recruiting costs externally, but also functions as a great employee engagement and communications tool.

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Millennials in the Workplace: Solving the “Gen Y Problem”

17. November 2011

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Millennials in the Workplace: Solving the “Gen Y Problem”

The perceived shortcomings of Millennials are well documented: we’re know-it-alls, arrogant, pushy, and want to get hired higher up the ladder than the bottom rung we deserve. There’s a perception that social media is the silver bullet for reaching Gen Y candidates and consumers, but paradoxically, these online networks seem to be the launching pad for perpetuating these myths and stereotypes.

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Hiring Veterans: Why HR Pros Can’t Handle the Truth

8. November 2011

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Hiring Veterans: Why HR Pros Can’t Handle the Truth

As HR and recruiting professionals, we are constantly looking for “silver bullets” when it comes to hiring. We’ll pretty much try and do almost anything it we think it’s going to bring our organizations better talent. This is why I’m perplexed at the one huge miss most organizations are not fully invested or under-utilizing when it comes to talent acquisition: hiring veterans.

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Veteran Career Advice: Transferring Military Training to Civilian Jobs

8. November 2011

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Veteran Career Advice: Transferring Military Training to Civilian Jobs

Veteran Dan Blasini (RN BSN BC) is one of Monster’s most inspiring success stories. After serving in the Army, Dan was looking for a way he could help injured soldiers lead independent lives after returning from war. He posted his resume on Monster and soon found his dream job — as a case manager for Hanger Prosthetics, where he began a career helping people adapt to prosthetic limbs. Dan finds inspiration in seeing his patients overcome their obstacles — and he inspires us.

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