Tag Archive | "advertising"

As recruitment media options broaden and search engine optimization practices expand, all paths to a completed application must be considered in order to better measure hiring sources. Sophisticated job seekers are leveraging the myriad of job sources available today to find jobs. Many use a combination of application methods to ensure their resume’ is considered by employers. This behavior creates source reporting challenges due to the non-linear, indirect paths that seekers take to find a company and get noticed.

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A recent study commissioned by the Network Advertising Initiative (NAI) sought to quantify the value of Behavioral Targeting (BT) to Internet advertisers. This study, similar to others like it on this emerging technology, neglected to address or even mention how BT is being employed by hiring professionals. This consistent omission is unfortunate because this marketing innovation solves one the biggest challenges in recruiting – putting an employment opportunity in front of the right candidate.

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This year’s Super Bowl spot featured a remarkable individual going on a remarkable journey, applying his natural talents to land his dream job. After a high stakes, virtuoso performance on the world’s biggest stage, he ultimately wins the accolades and acclaim that were long overdue. You might assume that I’m referring to, Drew Brees

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