Tag Archive | "David Meerman Scott"

Tweet Put someone online to answer your customers’ questions and respond to their complaints quickly via social media and your company will win fans fast, says marketing and leadership consultant David Meerman Scott in this Monster Resource Center video. When a customer calls most companies, “they say, ‘Your call is important to us. We will [...]

Tweet There are four main ways that companies can generate attention, and one of them is too often ignored, says marketing and leadership consultant David Meerman Scott in this Monster Resource Center Video. Most companies rely on these means to get attention: Buying it through advertising in print, on television or at events such as [...]

Tweet You’re ready to start using social media as part of your business’ marketing strategy, but where do you begin? Start by listening to “what other people are saying about your market, about your industry, about your geography, maybe even about your company and its products and services,” advises marketing and leadership consultant David Meerman [...]