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Tag Archive | "engagement"

December 21, 2011

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How To Score With Talent Marketing

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How To Score With Talent Marketing

Social media and technology have emerged as some of the most exciting HR topics not only of this year, but pretty much this entire decade. Breaking down these trends, however, means realizing that no matter what tool, these trends all revolve around talent – the talent we have, the talent we want and, perhaps most importantly, the marketing we need to attract top talent.

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July 18, 2011

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Small Business Blogging and the Bottom Line

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Small Business Blogging and the Bottom Line

When the New York Times not-so-subtly implied that mommy-blogger Heather Armstrong was making millions from her site, I nearly spit out my coffee. Seriously — how do people do that?

To find out, I went in search of small business owners who were profiting from their blogs — not only in terms of real dollars — but through successful customer marketing and helping build their company brand, as well as supporting their employment blog strategy.

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November 3, 2010

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Candidate Experience and Common Sense

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Candidate Experience and Common Sense

Seems like the hot topic at RecruitFest 2010 had to do with the need for a Candidate Bill of Rights. I found this a little surprising because I thought RecruitFest was a conference for HR and Talent Pros – not candidates! I mean we are talking about hiring right? Not practice! Hiring! Whose bright idea is it to come up with a Candidate Bill of Rights – aren’t we legislated enough on the what, when, where, hows of hiring? Now, we (the collect HR brain trust) think it’s a good idea to self-impose even more rules? Who was mixing the Kool-Aid in Boston anyhow? Look – I’m pretty sure I already have a “Bill of Rights” when it comes to hiring – and it goes a little something like this…

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June 30, 2010

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SHRM 10 Interview: Dave Ulrich, Professor of Business at University of Michigan

SHRM 10 Interview: Dave Ulrich, Professor of Business at University of Michigan

Mary Ellen Slayter, senior editor of SmartBrief on Workforce interviews Dave Ulrich, Professor of Business at University of Michigan’s Ross School of Business, to discuss his new book “The Why of Work: How HR professionals can help employees find meaning and purpose in their work.”

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