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Tag Archive | "personal branding"

February 10, 2012

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How to Persevere and Prepare for Your Next Interview

One of the most common questions in the job search and interviewing world is “Why didn’t I get the job!?” To many, rejection causes their job search to stall. Some, however, view this as an opportunity to improve their interview technique and will enthusiastically say “NEXT!” Interviewing is a wonderful exercise in self-assessment, and what [...]

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January 24, 2012

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7 Keys To Creating Killer Content

7 Keys To Creating Killer Content

Authors blogging to build interest in their upcoming books and small business owners using their blog to attract qualified prospects both need an effective blogging strategy to guide their way to personal branding success. An effective blogging strategy differs from tactics, such as keyword optimization or headline engagement formulas, in that strategy takes a “big picture” view of everything associated with your blog.

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December 14, 2011

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Personal Branding Secrets for Gen Y Workers

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Personal Branding Secrets for Gen Y Workers

The key to personal branding, like any good marketing, means telling a story, but things like personal websites, Twitter profiles and Facebook pages are just the beginning. Every story needs a middle and an end. To get to the happy ending of a successful job search, however, means finding that middle ground between personal objectives and professional experience. While your story should be written with an external audience in mind, selling yourself externally requires looking internally.

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November 30, 2011

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Getting It Right As A New Leader: What To Do When You Get Promoted

Getting It Right As A New Leader: What To Do When You Get Promoted

Think about a time when you’ve started in a new role. Does this sound familiar? You have good people, and good values, but something isn’t working. How do you preserve what works and still drives the company forward? One of the biggest challenges can be building a brand—and intertwining your personal brand with your company’s brand.

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November 14, 2011

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Q4 Job Search Success: How To Land A Job Before the End of the Year

Q4 Job Search Success: How To Land A Job Before the End of the Year

Fall brings crisp leaves, apple cider, kids in costumes, families around holiday tables and a drop in job search. For some reason all these things are great except that last one. Why is it that job seekers, both employed and unemployed, relax their search efforts during the 4th Quarter?

Regardless of the reason why, here are some tips on what to do to remain successful during what job seekers think of as a “useless” and “dead” search quarter (hint: plenty of people get hired during Q4).

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October 11, 2011

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How To Build A Personal Brand While Working Full Time

How To Build A Personal Brand While Working Full Time

It’s hard to explain to people that building and maintaining your personal brand isn’t just a skill that needs to be mastered by entrepreneurs. Even if you never plan on leaving your current job, increasing your profile often leads to promotions and bigger money. More likely, though, you plan on leaving your job at some point, if you haven’t already, and you’ll make for a much easier transition if you do a few simple things to build your brand before leaving.

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September 26, 2011

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The 4 Step Process for Closing the Job Search Sale

The 4 Step Process for Closing the Job Search Sale

Many times the question is asked, “How do I explain being out of work for a year or longer?” This is where a few sales techniques may successfully be applied. The first step is to approach the problem from a positive standpoint and leave your fear behind. Whenever you meet with clients or hiring managers, speaking with confidence is a requirement.

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April 17, 2011

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Job-Search Critique: Unusual Resume Tactics

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Job-Search Critique: Unusual Resume Tactics

Hagan Blount, a job-seeking social-media strategist, recently altered us to his “Will Tweet for Food” campaign and online resume. We thought this would be an interesting opportunity to offer an honest critique of an unusual job-search tactic — and invite our readers to share their thoughts about what they think works, and doesn’t work, about this campaign.

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April 29, 2010

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Managing Rock Star Employees Who Are Personal Disasters

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Managing Rock Star Employees Who Are Personal Disasters

Unless you’ve been living under a rock, it’s highly likely you and the rest of the world have been following the exploits of Tiger Woods off the golf course. From the moment news first broke last November that Tiger had crashed his Escalade into a tree outside his Florida estate, the life of Tiger Woods began to spiral out of control. For each alleged account of infidelity that surfaced, Woods’ brand equity took a massive hit. As alleged mistresses stepped forward, advertisers stepped back. It got to the point where Tiger Woods gave a press conference making a very public apology and vowing to take time off from his biggest employer – the world of golf.

It’s hard to say which of Tiger’s employers felt the biggest blow; the advertisers who invested billions in Woods over the years, or the game of golf itself.

Where do employers draw the line when rock star performers deliver in the office, but become personal nightmares in a very public way? How long do employers continue to invest in the employee and at what cost?

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