Authors blogging to build interest in their upcoming books and small business owners using their blog to attract qualified prospects both need an effective blogging strategy to guide their way to personal branding success. An effective blogging strategy differs from tactics, such as keyword optimization or headline engagement formulas, in that strategy takes a “big picture” view of everything associated with your blog.
December 29, 2011
In compiling the Monster 11 for 2011 list of Top HR and Recruiting bloggers to follow, we fell for the shiny statistics and cool tools which were emerging from the margins to the mainstream, taking a highly analytical and ostensibly objective approach to building our list of recommendations. After all, no one argues with numbers. Which is really too bad. Because as we spent another year listening to, and engaging, with the HR and recruiting social media conversation (and another year of writing posts in the second person), we learned that online, like in war or the workplace, leadership isn’t a matter of consensus.
December 27, 2011
You don’t have to be a business to consumer brand anymore to be publicly reviewed (and sometimes lambasted!) What if your company’s dirty laundry is being aired out by employees, both former or current? Can I sue Google? Yelp? How can I protect my company from both internal and external bad press?
December 23, 2011
Besides the obvious fact that none of us should appoint ourselves judge and jury as the “character police” – when that much information is available about job seekers, when we go poking around in their personal space (public or not) we are opening creating an unnecessary opportunity for liability and general risk. Why is that? Let’s use an exaggerated example for simplicity sake: Let’s say we’ve been interviewing Jane Doe and then decide not to hire her. Jane also happens to be pregnant and about the time we rejected her is when she announced on Facebook and Twitter that she was expecting. Even if we never looked on Facebook, the burden of proof lies on the employer to prove they didn’t discriminate.So that being the case, there’s a reason we should be cautious in how we use social to recruit.
December 21, 2011
Social media and technology have emerged as some of the most exciting HR topics not only of this year, but pretty much this entire decade. Breaking down these trends, however, means realizing that no matter what tool, these trends all revolve around talent – the talent we have, the talent we want and, perhaps most importantly, the marketing we need to attract top talent.
December 20, 2011
In 2011, the digital landscape underwent a significant shift that will have profound effects on business in 2012. The challenge is that hardly any business leaders noticed. That’s not their fault however. Although the impact of technology on business and consumer behavior was widely reported, in-depth reports on what to do next or how this will affect their business specifically were scant at best. What the social media gurus aren’t telling you is that the landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.
December 14, 2011
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The key to personal branding, like any good marketing, means telling a story, but things like personal websites, Twitter profiles and Facebook pages are just the beginning. Every story needs a middle and an end. To get to the happy ending of a successful job search, however, means finding that middle ground between personal objectives and professional experience. While your story should be written with an external audience in mind, selling yourself externally requires looking internally.
December 13, 2011
Social media consultants are the worst. As if they really know what they are doing, what is really successful and/or why. Here’s the thing, if someone tells you they are a guru in social media marketing… please do me a personal favor and never talk with them again. Truth is… they lie.
December 8, 2011
A couple years ago, I thought that social media, at least when it came to HR and recruiting, was an online bubble bound to burst quicker than you can say Second Life. After all, HR professionals tend to suffer from stasis, and that’s slowed the growth of social media somewhat, but not the increasing awareness that we’ve got to do something different to really make a difference.
January 24, 2012
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