Tag Archive | "#TNL"

In compiling the Monster 11 for 2011 list of Top HR and Recruiting bloggers to follow, we fell for the shiny statistics and cool tools which were emerging from the margins to the mainstream, taking a highly analytical and ostensibly objective approach to building our list of recommendations. After all, no one argues with numbers. Which is really too bad. Because as we spent another year listening to, and engaging, with the HR and recruiting social media conversation (and another year of writing posts in the second person), we learned that online, like in war or the workplace, leadership isn’t a matter of consensus.

You don’t have to be a business to consumer brand anymore to be publicly reviewed (and sometimes lambasted!) What if your company’s dirty laundry is being aired out by employees, both former or current? Can I sue Google? Yelp? How can I protect my company from both internal and external bad press?

Social media and technology have emerged as some of the most exciting HR topics not only of this year, but pretty much this entire decade. Breaking down these trends, however, means realizing that no matter what tool, these trends all revolve around talent – the talent we have, the talent we want and, perhaps most importantly, the marketing we need to attract top talent.

Mobile is an opportunity to differentiate; but more than that, it’s a transformation to our professional world that we can no longer ignore. Just as the internet changed the way we attracted candidates from newsprint to online; the mobile phone is revolutionizing the way employers must market to candidates. Close to 80% of job seekers use mobile applications to look for a job and quite frankly, the stats on speed and retention of mobile recruitment messages by candidates vs. traditional recruiting methods is stunning.

Social media consultants are the worst. As if they really know what they are doing, what is really successful and/or why. Here’s the thing, if someone tells you they are a guru in social media marketing… please do me a personal favor and never talk with them again. Truth is… they lie.

A couple years ago, I thought that social media, at least when it came to HR and recruiting, was an online bubble bound to burst quicker than you can say Second Life. After all, HR professionals tend to suffer from stasis, and that’s slowed the growth of social media somewhat, but not the increasing awareness that we’ve got to do something different to really make a difference.

Diversity plays a significant role in how we approach hiring, much like social media. Which makes it odd that diversity compliance is one of the biggest concerns of HR professionals about using social media for recruiting. Sure, you can see the candidate’s picture on their profile, but that’s no different than being able to see them face-to-face at diversity hiring events. Neither is the outcome, as the call to action for both recruiters in real life and online must be to drive online applications to ensure compliance.

If you’re paying attention to the social recruiting conversation, you’re probably already familiar with the concept of talent communities, which have emerged as one of the industry’s hottest topics in 2011. We so often get wrapped up in debating the definition that we often forget to explore the tangible benefits and actionable solutions talent communities represent for HR and recruiting professionals. Creating a talent community can not only help acquire top talent, streamline hiring processes and cut recruiting costs externally, but also functions as a great employee engagement and communications tool.

Bruce Morton, CMO of Allegis Groups Services, has a unique viewpoint on the changing nature of our global workforce. As Bruce says, our contingent workforce is growing and engaging contingency workers matters more. ”Organizations are realizing that having the best talent is of key importance to their success.” He believes we are moving to a time when companies will ask, “how do you want to engage with us?”